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Introducing…Surefire Market Research…
Here’s a list of this 9-part video series in more detail:
Introduction to Market Research
In this specific video, you’re going to get a quick overview of the whole video course itself. We will also dive into the
basics so that you have a better understanding of how to begin the process of researching your market properly.
What Is Your Product?
Do you know the answer to this question? Before you do some market research it’s best to have an idea of what it is
you do in terms of the service or what product you will want to sell. Of course you want to have a good idea of “why”
your customers are willing to purchase it. This will help you get some ideas of how to better reach your potential
Different Types of Markets
One of the biggest mistakes that we all make in terms of finding markets is focusing specifically on just one mar
ket. So, this specific video is going to help open your eyes into the many different types of markets that you can tap
Market Data Mining
Before I show you how to properly begin to research your specific markets, I want to give you access to specific sites that give you some information about the possible markets that you’re about to go into. We will be looking at
specific market data mining sites and resources.
Start Your Research
Now let’s begin to research your market, your competitors, and most importantly what your customers want and don’t want. But of course in this specific video, we are going to focus primarily on market research and your potential
competitors. And don’t worry, everything is a step-by-step process, so you’ll be able to follow me from step one right
up to finding the right market.
Finding Market Trends
If you want to access to real statistics, then Google itself knows what kinds of keywords people are searching for
as well as what kinds of trends the market is moving towards or away from. Therefore in this specific video we are going to talk about finding market trends and getting real hard data instead of simply guessing.
Research Keywords and Check the Stats
Besides searching for market trends, if you want to dig a little bit deeper into your market or your niche, then you’ll
want to research keywords to find out what people are “truly” searching for.
What Is Selling and What Isn’t
Now before you jump into any market, it’s very important to find out what is selling and what is not. You
don’t want to make the mistake of learning that your product isn’t going to sell after you have created it. Fortunately it’s not hard at all – in fact, you can use free tools to figure this out.
What People Want and Don’t Want
Now, in terms of product research, it would save you tons of cash knowing how to improve your product so that your customers really want to buy it. Therefore you want to figure out what people want and what people don’t want in terms of your product. Fortunately you don’t have to re-invent the wheel. In the specific video we are going to use
free tools to figure this out.
Find the Chatter
It’s important to “find the chatter”. In other words, what I mean by this is to figure outwhat people are talking about in the market you want to dive into, because if you have an idea of what people are talking about– this can help increase your conversion rate drastically.
There you have it! When you complete this training you will be ready to research and determine what to sell online!